Personalized Services vs. Remote Services
One cannot stress enough on the fact that digital marketing is at its peak and it is nowhere seen to be deteriorating any sooner. In this digital era, the marketing techniques have undergone a drastic transformation and have made it easier for businesses to reach to their target audience at a much larger scale. Not only the entrepreneurs but even customers have largely benefited from the unique marketing services offered to them. The comfort and ease that is provided to the buyers while availing services by businesses is revolutionary. For any business, its customers are the lifeblood. The very concept of marketing revolves around serving the customer with what it demands. Every business, considering the immense competition that exists in the market, should focus on the customers’ needs and requirements. Providing utilitarian service to the customers has to be the ultimate objective of any business to survive intense competition. Nowadays, businesses have geared up to meet the requirements of the potential customers to enjoy profits and to add value to their overall experience. They leave no stone unturned to maximize the effect of their marketing. Better the service, better the goodwill of the business and longer the concern of it.
However, no marketing practice is good enough to accelerate the pace of your business if what you have to offer is not attractive to the customer. The agenda behind marketing is to inform the potential customers about your business offering and not to directly skyrocket your sales. Your services have to be immaculately advantageous so that the customer would want to avail more of what you have to offer. Every business wants to grow exponentially in the market space and that is possible only when good services are provided to the customers. A business essentially has two choices when it comes to providing services to the public. It can either serve the customers in a personalized way or the remote way. The former undoubtedly being the fruitful one. As the name suggests, personalized services are designed to provide the customer the products that fits its requirements. Personalized services aim to serve each customer differently taking utmost care of what is liked or preferred by him. Furthermore, points listed below will illustrate how personalized services are better than remote services.
• Customer Care:
No feeling in this world is better than the feeling of getting acknowledged. By showing the customers that you care, your business can avail long term benefits of customer loyalty and reliance. By assuring them that you understand and will address their issues, you develop a better relationship that is beyond just the trade of commodity and money. Being in touch with the customers and routinely helping & informing them works great for converting an occasional customer into a regular one. Remote services do not provide such benefits to the customers or to the entrepreneur himself.
• Builds Faith:
Taking care of the customer makes him believe that the businessman is really trying to serve the best out of his capacity. Customer faith starts to build right from the moment when he approaches to the business and gets stronger through the whole process till the sale is closed. Lesser association with the customer in the case of remote services stifles the entrepreneur to develop faith in the buyer’s mind. To win the customers’ trust is one of the most important tasks to be done by the entrepreneur because the former will only avail the latter’s services if he is confident about them.
• Improved Engagement:
The engagement of a business concern increases substantially as it starts to meet the needs of the customer effectively and efficiently. Personalized services help the manager to receive more engagement with its potential buyers and existing customers on the other hand, the businesses that provide remote services to its customers witness low engagement.
Out of all the businesses offering similar services to the public, personalized marketing techniques give you an edge. Apart from the services, better communication and association with the customers helps the entrepreneurs to ace their business game. Remote marketing fails to set you apart amongst your competitors due to lesser interaction and assistance to the customers.
• Increased Rate of Lead Generation:
Generating leads is one of the most important tasks of a modern business. Lead generation means to identify and interact with potential buyers of the business and convincing them to avail the offerings. In the wake of the digital outburst, it has become relatively easier for businesses to reach to their customers with tools like E-mail marketing campaigns, social media marketing, etc.
Conversion of a potential buyer into a paying customer is also facilitated by personalized marketing. More the conversions of a business, higher the profits. Rendering relevant and useful services to the public helps the businesses to make more customers while remote services cannot fetch more attention due to the inconsiderate behavior involved.
For any business, adoption of cost-benefit approach is very necessary so as to analyse if the investment for marketing of commodities is not going down the drain. To make sure that the marketing is effective, better services to the customers must be provided in order to escalate the sales. By providing personalized services the businessman can make sure that the resources used in marketing are optimally utilized.
• Consistent Assistance:
The fact that the customer is fully assisted throughout the whole process of buying the service of the business is what makes personalized services a preference of new age businesses and customers. Remote services fail to support the customer before or after the sale and thus falls short of the expectations of the customer. Customer Assistance and Grievance cells exist in every business concern nowadays so that the customer faces no obstacles while buying or availing the services of the business.
• Customer Retention:
By providing individualized services to each customer, a business makes permanent customers for long-term. Treating the customers the right way and helping them for their benefit gives an opportunity to an entrepreneur to retain the buyers and operate for a longer period. Remote services do not offer such a merit to a business.
Clearly, using personalized services, a business can rapidly multiply its sales and profits. Unlike remote services these allow the business to spread its domain and support to provide value to the customer. Modern businesses must incorporate the practices to cater to the needs of the customer and supporting them right from the beginning to the end of the process of closing a successful sale.
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